The Emergence of Chinese Network Red Envelope

On the eve of the Spring Festival, pay treasure wallet, microblogging, street, mobile QQ, Baidu wallet have opened the red envelope activities, games have also increased the Internet platform subsidies, corporate or celebrity cash red envelopes, and corporate vouchers. In this mixed with the business atmosphere of the red envelope war, human and commercial flavor of the contradiction how to ease? Remember last year’s Spring Festival, WeChat red envelopes turned out, friends meet will ask you, you grab it. Relevant data show that 2014 New Year’s Eve participation in the total number of red envelopes reached 4.82 million people, the highest peak every month there are 25,000 red envelopes were opened. It can be said, WeChat red envelopes in addition to the traditional flavor added a trace of fresh, the Internet taste ‘, but also cultivate a lot of Internet users to become a WeChat to pay the potential users. So applauded a good idea, this year attracted many imitators and competitors, not surprising.

Network red envelopes of course bring a lot of benefits. One is fun fun, the map is a lively. Each red bag even if only a few dollars a few dollars, but also to enjoy the feeling of a local tiger money. Second, easy to use, do not exchange new notes zero bills, separated by thousands of miles is no longer hindered the New Year red envelopes. This year’s red envelope war more, cash red envelopes, as well as coupons, coupons, etc., Alipay and other Internet companies to enter, but also to provide users with more choices. For example, pay treasure wallet recently announced that from the small to the first month will be issued to the user about 600 million red envelope. A big wave of red envelopes struck, small partners have begun to gear up. However, the network red envelope war upgrade, it may bring some trouble. Wherever the Internet is going, it will often collapse the old rules and establish new rules, which will inevitably lead to some confusion, adding convenience to some people, and possibly misusing some groups. Such as double eleven shopping section, so many consumers pick up the cheap, but also breed a false price, do not fulfill the commitment to return and other undesirable phenomena.

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